Join hands with TAT to open food tourism routes through “Thai SELECT” restaurants nationwide.

General

Nonthaburi, Department of Business Development Collaborated with the Tourism Authority of Thailand or TAT to open "travel-eat routes across the country" to connect tourism. In parallel with stimulating sales for Thai SELECT restaurants nationwide, piloting the first tourist route. in Nakhon Ratchasima Province Emphasize to support Thai restaurants which has guaranteed authentic Thai food standards under the symbol " Thai SELECT" ( Thai-Select) to increase income. Mr. Naphinthorn Srisanpang, Deputy Minister of Commerce Launching the campaign "Travel, Enjoy, Eat Thai SELECT" to expand opportunities for Thai SELECT restaurants that are promoted by the Department of Business Development. which guarantees Thai food standards Using good local ingredients The store is clean and hygienic. There is a good atmosphere that reflects outstanding Thai culture. Including receiving professional service. To be better known to tourists It has joined forces with TAT, Krungthai Card, Lineman and Makro to connect tourism with 37 0 Thai SELECT restaurants nationwide. Including creating a trend for Thai food and Thai restaurants to create awareness among tourists. Both Thais and foreigners through various media of TAT more In this regard, a tourist route has been designed with the destination being a Thai SELECT restaurant in the pilot area. Nakhon Ratchasima Province is the first route, such as Pen Lao Shop and Nam Nam Shop, which are combined with other tourist attractions. that has also received other award standards from the TAT, such as the Michelin Guide Thailand project with Michelin restaurants It is also on the tourist route. To connect tourism along with stimulating sales for Thai SELECT restaurants nationwide, the campaign period: Travel, Enjoy, Eat Thai SELECT is from March 15 - May 15, 2024. Mrs. Oramon Sapthaweetham Director-General of the Department of Business Development said that Activities under this campaign There will be promotions, discounts and special privileges. A total value of more than 700,000 baht when ea ting at the Thai SELECT restaurant. There is also a short clip contest under the slogan: Thai food must be Thai SELECT to compete for prize money worth a total of 300,000 baht, along with certificates and award plaques. For those interested, see campaign details. at the website www.TravelFunEatThaiSelect.com Mr. Apichai Chatchalermkit, Deputy Governor for Tourism Products and Business, TAT, said that from now on, it will expand more tourism routes. It will start with areas that have foreign tourists, accommodations, and complete restaurants in main cities before expanding to all regions throughout the country. This "Travel, Enjoy, Eat Thai SELECT" campaign will be an opportunity for tourists. Reviewers have come to try the taste of authentic Thai food that is unique to the Thai nation. Source: Thai News Agency