China loves Thai condiments.

House of Representatives, The Prime Minister supports the Thai condiment industry, entering the Chinese market, raising the level of condiment products. The latter is popular in China. Mr. Chai Watcharong, spokesman for the Prime Minister's Office, revealed that the Prime Minister aims to promote the Thai food industry. Especially Thai seasonings to be more well known. Add value to local raw materials to export in foreign markets Ready to support guidelines for Thai entrepreneurs interested in the Chinese market. It is considered that many Chinese people love Thai food and seasonings. Report information from the Office of Overseas Trade Promotion (OCT) in Xiamen. People's Republic of China states that many Chinese people like and like Thai food. This is reflected in the continued growth of Thai restaurants in China. Most restaurant operators tend to choose to use Thai seasonings in their restaurant business. Because of Thai seasonings It has a unique taste. Made from natural ingredients, good for health, a nd has various distribution channels, such as in convenience stores. mall or on online platforms Including matching with the current trend of increasing health-consciousness. Office of the Basic Education Commission in Xiamen Suggested guidelines for developing Thai seasoning products as follows: 1) Focus on unique flavors. Because each Thai seasoning It has a different smell and taste. which has a unique identity 2) should use natural raw materials in production and avoid using chemicals This is because Chinese consumers value health. 3) Publicize information about raw materials used to produce seasonings. This is because many Thai seasonings contain herbs and spices as ingredients. This makes it have medicinal and health enhancing properties. In addition, the amount of sugar and sodium in the seasonings used should be limited to a low amount. To match the health care trend of Chinese consumers. 4) Focus more on online marketing, such as on websites and various social media. Data from the Food Intelligenc e Center, Ministry of Industry, found that in 2023 Thailand was the sixth largest exporter of seasonings in the world, valued at 977 million US dollars. It has a 5-year average growth rate of 7.6 percent. Thailand's seasoning export market is in three important regions: Asia Pacific, Europe, and North America. 'The Prime Minister is ready to support the Thai seasoning industry. It is considered part of Soft Power in the food field that can expand the export market even more. With the uniqueness of Thai seasonings Both help enhance the taste. Create harmony and add color to food There are many options for consumers. China is considered a large market with potential. It is beneficial to entrepreneurs. If supported and encouraged to grow and able to compete in the international market,' Mr. Chai said. Source: Thai News Agency