BMA explains the budget of 3 million baht is not related to installing new stickers.

Bangkok: A BMA spokesperson explains that the budget of 3 million baht is not related to the installation of stickers. On the rail beam Mr. Ekwaranyu Amrapal, spokesman for Bangkok Metropolitan Administration Clarifies in case of doubt that BMA spent a budget of 3 million baht to design and install new stickers on the rail beams. It is a misunderstanding. The fact is that Bangkok uses its budget to hire private contractors to determine the main identity and image of Bangkok. which has been carried out in the past year 2023 in the amount of 2,952,600 baht. Bangkok has found a contractor by means of electronic bidding (e-Bidding) using quality criteria (70%) together with price criteria ( 30%) Look at companies with strengths and experience in design. accepted During the process, we received advice and suggestions from experts, academics, and experts with experience in design and corporate image throughout the process. To clearly define the use of the identity of the Bangkok Metropolitan Administration for cre ating public relations media. It has an appropriate identity, standards, and unity. in communication both inside and outside the organization Create awareness and remember the identity of Bangkok's agencies. Such projects include 1. Emblem system includes standard emblems. Font emblem Emblems of agencies under Bangkok. Requirements for use. 2. Color system, including primary color system, secondary color system, symbol color system. and terms of use 3. The character system includes the main Thai-English character set (Mao Swing), the Thai-English secondary character set (derivatives and Thai table of contents) and the requirements for use. 4. Two sets of identity graphic patterns. 5. Criteria for Use photographs to accompany the logo. 6. Image set and color system of the logo set. 7. Patterns of using symbols on various media for public relations, including general online media, general news, various festivals, providing information in the form of infographics. References to speech, announcements, VDO format s. 8. Styles of using symbols for various tasks, including presentations (Powerpoint Template), poster printing. backdrop printing Printing brochures Diploma printing Digital screens in the bus shelter pavilion Under the train tracks, VDO media, names and positions on videos, websites. 9. Applying identity to materials, equipment, and signs of agencies/government agencies. (Design examples) such as telephone books, paper bags, parcel boxes, food plates, coasters, glasses, ceramic mugs, notebooks, pens, pencils, table name tags, business cards, identification cards, identification card lanyards. Visitor cards, polo shirts, t-shirts, jackets, ties, caps, cars, pickup trucks, vans, buses, trucks, garbage trucks, motorcycles, trash cans, signs in front of agencies/government departments. public service counter and terms of use 10. Animated logo for video work, length 2 seconds, 5 seconds, 10 seconds, 15 seconds and 11. Bangkok identity manual. Source: Thai News Agency